Monday, February 12, 2007

Attract Traffic With Great Headlines

Did you know that headlines are the most important part of your post? Sometimes it's the only thing a person will read. If it interests them, they'll read more. If not, then your post is as good as a scratch paper to them.

A headline is one or two lines that telegraph the most important points of your post. The question now, is, what makes a good headline?

Try to think about the first words you'd say to someone when they pick up the phone and you have a really great story to tell. It should read and sound like a headline you read in a newspaper. Ask yourself this question: If you could write the headline in the newspaper, what would it say?

Headlines matter especially with blogs. Surveys show that people only scan what they read on the net and you have to grab their attention quickly. But that's not all. If the person is using an RSS reader they may only see that headline. Similarly if your page comes up in a search engine, the first thing people are going to see is the headline.

Tips on making a good headline include:

  • write strong headline
  • summarize don't tease
  • use important words first (strong verbs first)
  • include keywords
  • tell the readers what he doesn't know

You can also enrich yourself by reading a couple of Copyblogger posts entitled 10 Sure-Fire Headline Formulas That Work and How to Write Magnetic Headline series.

Remember, how to make your blog readers read your entire post will start with a good headline.

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