Wednesday, February 7, 2007

How to Convert Your First Time Visitor into Regular Reader – Part 2 of 2

This is the second and final post in this series on how to convert your first time visitors into regular reader. You might also like to read the part 1 of this series. Here are a few of the things that I believed will help those one off first time visitors to stay around and interact with your blog a little longer that a one off visit.

6. Make Things Easy for Your Visitors
Making things usable and easier on the visitor can drastically increase your conversion rate. If your content is hard to read, it is very unlikely that visitors will come back to read your blog. If they want to subscribe to your RSS feed then make it easy for them.

7. Pay Attention to Individual Page Design
Every page is a potential doorway into the rest of your blog. Given this information, you have to make your pages engaging and easy to navigate. It is worth asking a non blogging friend to test your blog’s usability and navigability to see just how easy it is to use.

8. Make an Easy Way for Your Readers to go Deeper into Your Blog
Give your reader a clear and easy way of going deeper into your site and engaging with your topic. Think about where you want potential readers of your blog to go next? What are the key posts that you’ve written on your topic? What would be a good introduction to your site? What do you want them to see?

9. Provide a Link to Other Relevant Posts
You may have written closely relevant to other post. Have their links handy at the end of every article post. Providing them with more on the same topic is logical way of keeping them on your blog.

10. Promote your RSS Feed

After every post, it’s nice to have an active link such as - If you enjoy this post Subscribe to This Blog's Feed.

11. Have a Search This Blog Facility
Many visitors would like to use search features to find if you have written topics of their interest. I tend to use the Google search option that Adsense then this not only allows your readers to search your site but gives you an income stream for your blog.

There are many ways to convert first time visitors into regular readers; these are just some of the ways that I know so far. If you know of any other ways to convert first time visitors into regular blog readers, feel free to leave a comment.

Remember, each new reader is a potential regular visitor, and perhaps someone who will link to your blog.

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